I've got a tiger in my tank

One of the most successful marketing campaigns by Esso was the use of a tiger as a mascot and the line I've Got A Tiger In My Tank. This photo was taken at a school day where a budding comedian plays a boxer having a match with a roly-poly inflatable tiger.

Besides this toy, other merchandise included T-shirts. I have a picture of me wearing one. Also "tiger tails" which were attached to petrol tank caps to give the impression one had a captive tiger in the tank.

There were also bumper stickers to get free advertising. Some alteratists discarded the T and edited the E to an L to make the slogan I'VE GOT A GIRL IN MY TANK.

Not surprisingly, the match ended in a KO win by the tiger.